Product Marketing Manager

Posted Date 1 week ago(11/23/2021 12:58 PM)
Job ID
# Positions


Location: Phoenix or Toronto/GTA

KUBRA is looking for a brilliant and diligent Product Marketing Manager to join our Marketing team!

As a Product Marketing Manager, you will be responsible for the go-to market strategy for KUBRA products as well as getting clients excited about product features and translating them into customer-facing messaging. You will also directly impact the product marketing strategy for an exciting portfolio of KUBRA solutions for the B2B audience. 

What you get to do every day

  • Executing the strategic product marketing and go-to-market plans for products and services
  • Tracking industry trends for the portfolio of products/solutions. Monitors competitive developments.
  • Assessing market need, opportunity, adoption rates, and competitive product profiles for the portfolio.
  • Developing sales and training materials for portfolio products, new features, and services.
  • Provides support for product demonstrations at trade shows and webinars and delivering presentations to customers and prospects
  • Assisting product management leads with market research and product usability testing to ensure an optimal customer experience.
  • Defining product target audience, segmentation, messaging framework, go-to-market, and lifecycle strategies

What kind of person should you be?

  • You have the ability to clearly articulate business decision drivers, costs and benefits with senior executives and decision makers
  • You can adapt to new technology and learn new programs effectively
  • You enjoy building strong relationships, gaining credibility and partnering with clients, internal customers, business leaders and peers
  • You take pleasure in thinking creatively and logically while successfully interpreting, analyzing and resolving problems assigned or encountered
  • You have the ability to effectively plan, direct, influence and organize the work of others to obtain desired results
  • You are skilled at integrating the ideas and needs of others in developing product strategies to accomplish objectives

What skills do you need?

  • 1-3 years of product marketing or channel management experience in a B2B environment
  • 1-3 years of experience creating, executing and managing technology marketing programs
  • Experience within the SaaS industry or with payment software is a HUGE plus
  • Understanding of qualitative and quantitative methods and tools for analysis, interpretation, and decision-making purposes
  • Must be able to clearly articulate business decision drivers and benefits with senior executives and decision-makers
  • Education required: Undergraduate degree in business, marketing, communications, computer science or related discipline

What can you expect from us?

  • A unique, supportive, and flexible work environment

  • Challenges related to working in a fast-paced, growing environment

  • Confidence to take risks when we see potential

  • A management team that cares about people

  • An extensive orientation program

  • A chance to join the occasional beach volleyball game or board game night

We are a fast-growing and dynamic company offering customer experience management solutions to some of the largest utility, insurance and government entities across North America. Our portfolio of meter-to-cash and outage communication solutions includes billing and payment, mapping, mobile apps and proactive customer communications solutions for customers. With more than 1 billion customer experiences annually, we have the ability to provide performance-driven value to more than 550 clients every day.

Our office is small enough to allow creative individuals to flourish, yet large enough to provide long-term stability. We place a tremendous amount of responsibility on our team members to be productive, focused and self-motivated. We offer a casual work environment, competitive compensation and a stellar benefits program.

KUBRA is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We will provide accommodations during the recruitment process upon request. Information received relating to accommodation will be addressed confidentially. We thank all applicants for their interest; however, only candidates under consideration will be contacted.


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